Mara-Ison Connectiva Ltd. changes its name to Connectiva Analytics and Insights Ltd. This is in line with the transformation of the company from a Telecom Revenue Assurance/Fraud Management product provider to an analytics solutions company. The company will be recognised by brand 'iConnectiva'.
The company is in process of porting its existing products RA (Affirm) and FMS (Sentry) to its big data technology based platform CMETRICA. In addition, the company is planning to launch analytics application on its CMETRICA platform such as Customer Experience Management, Recharge Analytics, Customer insight analytics, Vendor Analytics etc. It will also explore non-telecom analytics solutions with partners having expertise in other industries.